Junior City, a marketing research institute, a supplier of consumer insights and shoppers on the children and family target, examined the success of Hand Spinners for 4-14 year olds.
Landed in France only three months ago, in early spring, the Hand Spinners made a tremendous entry into the world of children and into the playgrounds. Whether they are girls or boys, it is impossible to escape the phenomenon: 89% of 4-14 year olds know the Hand Spinners. A reputation that exceeds 90% from 7 years, reaching 95% for boys 11-12 years old!
At the end of May, almost two-thirds of the 7-12-year-olds had at least one Hand Spinner (64%), with slightly more boys (67%) than girls (61%). Again, the 11-12-year-olds are the most numerous, thus revealing a target heart of the game among young college students.
The diversity of designs (colors, decorations, materials …) and functions (classic, bright and soon Bluetooth to listen to music while playing) promotes the desire of collection in children: among the owners, nearly 30% Already have two. With entry prices under 3 €, children (and their parents) succumb easily to this impulse purchase.
In total, of the 4-14 year old population, nearly 9 million Hand Spinners were sold in France at the end of May! A commercial success that dazzles that, to last and not remain a fashion epiphenomenon, will have to prove its ability to innovate and settle in the play habits of children beyond the summer, key period deciding on the future Games and toys “in fashion” in the universe of the child. A real challenge!
If YouTubeurs have largely participated in the emergence and success of the Hand Spinner in children, it is all a typical playground phenomenon: 70% of the 4-14 year olds have heard about it (8%), parents themselves (6%) brothers and sisters or TV (3% each).