Nowadays, the “viral spread” of the finger spinner has triggered a storm on the Internet. At first it was just a toy designed to help children reduce stress. After rapidly becoming a popular toy in the school, adults are beginning to hear about it. Millions of finger spinners were swept away, and there were countless different versions of the finger spinners on the market. This storm, led by the finger spinners truly reaches a “viral” state. Within a month, the “phenomenon” of the finger spinner has generated over 5 million YouTube video, 110,000 Google searches. From the perspective of “viral transmission”, this case is worth investigating.
In fact, the idea behind the toy is very simple: a metal or plastic gyro design around the middle of a continuous rotary bearing (up to a few minutes), in order to achieve the rotation of the satisfactory effect. But the reason for the finger spinner is not as simple as that. Whether or not you feel the trend, or you have lost in the “trap”, finger spinner provides a good viral marketing case, make brands can learn how to use viral marketing to a wider reach. However, before we delve into this case, we need to first look at how the Internet plays a huge role in viral transmission.
information dissemination cycle of the new information dissemination cycle has changed dramatically in the age of cable and newspaper. In the past, a news events, each big news media will compete to be reported within 24 hours of the event’s first media, in case of this event is out of date. But since social media, the pace of the news cycle has been dramatically accelerated, sometimes even lengthened. Social media is spreading faster than blogs, and blogs can be reported and spread faster than newspapers. How to do a “fingertip” viral marketing? From the social media comments, share, writing a blog post, to spreading on Youtube video, all of these have been added to the spread of a news event cycle. A news event has spread as fast as ever before, citing social media and Internet debate. Traditional media are also pushing social media, and vice versa. Eventually, as the media get to know and report on an event, they will gradually influence the thinking of market people and shape the direction of the discussion. Since the finger spinner, there have been all sorts of headlines on the web for the hy
But a headline is not enough to sustain a viral trend. Need to have a view or topic, can continue to push on the day of the news cycle, in which people through the rest of the share, comment and post to communicate this part of the time. This topic is enough to generate enough content and online debate to do this.