The popularity of these tops, stars of the courses of recreation, keeps climbing. The spinners already have a turnover equivalent to the whole of the category of collectible cards or games for children. A global phenomenon.In less than three weeks, sales of “hand spinners” exceeded € 1 million in France, but also in England. It is the new star of the recreational classes: the hand spinner has become the toy in many countries. Similar to a flat top that children turn between their fingers, this new distraction costs between 2 and 10 euros.Toy stores, websites, street markets, discounters or gas stations, a large number of distributors have referenced this product that the parents are snatching. The NPD Group, one of the world leaders in market research, expects “an exponential increase in sales” in May and June. Sales were multiplied by 3.6 between the week of 7 May and the week of 14 May. These tops already have a turnover equivalent to the whole of the category of collectible cards or games for children in the Hexagon, notes the research company.
A potential that has attracted the eye of licenses. Indeed, hand spinners, prized by girls and boys of all ages, should extend their incredible success this summer through the sale of new models in the colors of the favorite heroes of the youngest.
“The role of the Internet is crucial”
This phenomenon, which extends on a planetary scale, has been largely fueled by social networks. Frédérique Tutt, an expert on the toy market at The NPD Group, explains: “Social networks have largely facilitated this surfing effect with numerous videos and tutorials accessible online that tell a thousand and one ways to turn these tops. The role of the Internet is crucial in this kind of phenomenon: it not only amplifies the trend but also gives it an even more ludic dimension by offering it a platform for sharing techniques and creations “.